Here are examples of work produced during my internship with Writerz and Scribez CIC in 2021.
What Makes A Song Poetic?
Brief
Create a visual identity for a video series that explores the use of poetic techniques in famous songs. This will be presented as a video on YouTube.
Process
Using a digital collage of cassette tape components, I created the title clip as a metaphor for the combination of components that make a song poetic, which is also visually representative of experiencing music/songs by listening to cassettes.
Poetry &
Brief
Produce visual branding for a series of podcasts hosting conversations between artists that produce work in other disciplines alongside poetry.
Process
How to visualise a poem without using an image of writing on paper?
I experimented with linking the names of different disciplines and silhouettes of people (artists) with abstract shapes, intended to represent poetry as the connecting bridge.
I also prototyped a scrolling menu to match poetry with a selection of different artistic disciplines.
The use of an inverted photograph of stars and galaxies behind the text became the key imagery for the final direction, based on feedback from the team meeting. From this inverted photograph I generated a colour palette to use across the branding.
Outcome
Through using an inverted photograph of stars and galaxies as a key feature of the branding, I aimed to represent how poetry is a key thread that weaves through the universe.
Below are the final assets for Spotify and Instagram, alongside feature images for each episode which specifically relate to the discipline being spoken about alongside poetry.
